Use Case · AI Automation

AI Lead Scoring and Routing —
No Rules Engine. No Code.

dcAI builds an AI-powered lead scoring workflow from a single prompt. Every inbound lead is scored for ICP fit, enriched with firmographic data, and routed to the right rep — in seconds, automatically.

Build This Workflow Free → View API Docs

The Problem

Traditional lead scoring uses static rules: if title contains "VP" and company size > 100, score = 80. These rules are brittle, go stale, and miss nuance. They require constant maintenance by RevOps. And they still can't tell you whether a lead's intent signals match your actual ICP.

How dcAI Scores Leads with AI

STEP 1

Lead arrives

Form submission, HubSpot webhook, Typeform, or API — dcAI listens on any inbound source.

STEP 2

AI evaluates ICP fit

Claude evaluates company size, industry, title, tech stack, intent signals, and firmographic data against your ICP definition — producing a 0–100 score with reasoning.

STEP 3

Routes and acts

Hot leads → AE Slack + HubSpot owner assigned. Warm leads → SDR sequence enrolled. Cold leads → nurture drip. All automatic.

Live Scoring Example

Inbound Lead Scoring — AI Output✦ AI Generated
LeadCompanyTitleScoreTierAction
Sarah K.Stripe (500–1k)Head of RevOps91HOTAE assigned · Slack alert
James M.Shopify (1k–5k)Senior Engineer64WARMSDR sequence enrolled
Priya T.Freelancer (1)Developer22COLDNurture drip added
Marcus L.Databricks (5k+)VP Engineering97HOTAE + founder alert

✦ Unlike static rules, dcAI's AI scoring adapts to context — a "Developer" at Stripe scores higher than a "VP" at a 1-person startup, because it understands your ICP, not just titles.

What You Get

Who Uses This

Frequently Asked Questions

How do I define my ICP for scoring?

Describe your ideal customer in plain English in the workflow prompt — e.g. "B2B SaaS companies with 50–500 employees, VP+ title, in fintech or healthtech." dcAI uses this as the scoring rubric.

Which enrichment sources does it support?

dcAI can call Clearbit, Apollo, LinkedIn, and ZoomInfo APIs as enrichment steps in the workflow. Bring your own API keys.

Can I see why a lead was scored a certain way?

Yes — dcAI logs the AI reasoning for each score in the AuditLog, so you can review and refine your ICP definition.

Does it replace my CRM scoring tools?

It can — or it can feed scores into HubSpot/Salesforce native scoring fields. You stay in control of where the score lives.